Create a landing page and three-minute introductory video as a “reward” for the call to action to promote the new software product MAX Fire Station Alerting.
The Issue:
This was a new product, and there was very little material to use.
The Solution:
I met with the project team, learned as much as I could about the product; including hours of filming with one of the engineers so I could really understand the benefits of MAX Fire Station Alerting. I was able to take that footage and write a script. I also edited the film mixing some mild animation with stock and recorded footage, added voiceover and created the logo.
Taking the approved/final video, I created a landing page to capture leads that would be passed on to our sales deparment.
The Result:
This campaign is still in heavy use today generating thousands of leads and many sales.
“Jim was key to the success by increasing the multimedia content I needed for product awareness, turning raw data into easy-to-read specifications, feature overviews, and channel partner slicks. His video editing and post production on compressed timelines was essential in promoting MAX FSA and contributed to converting sales demos into purchase orders.”
— John Martyn, Sr. Product Manager, Zetron Inc.
